Adidas: Sustainable Brand Extension
Project information
In our market research on the devastating impact of ghost nets on marine life, our campaign, developed with feedback from the Adidas Creative Development Team, aims to raise awareness and promote sustainable packaging ideas. We liken customers to marine animals trapped by ghost nets and have developed a campaign featuring sustainable shoe packaging made from recycled nets.
Additionally, we created an immersive experience where customers can embody marine animals. They will run on a treadmill with an interactive game screen that activates to simulate escaping the drifting ghost nets. Through this campaign, customers can experience Adidas shoes while becoming more conscious of environmental preservation and the importance of reusing waste bags.
2022
Category
Campaign Packaging
Event design Immersive Exhibition
Brand Event Brand Event Brand Event Brand Event Brand Event Brand Event Brand Event Brand Event Brand Event Brand Event
Campaign Products’ Promotion Campaign Products’ Promotion Campaign Products’ Promotion Campaign Products’ Promotion Campaign Products’ Promotion