Tu Bao Ngan
Graphic designer
Hanoi, Vietnam
About - my CV
I am a graphic designer with a strong passion for editorial and layout design, a love for developing brand identities, and a solid foundation in UI/UX design.
Curently freelancing.
Former Intern UI/UX at MBBank.
Former Junior designer at CAAY creative agency.
Former PR executive at NUNG Exhibition.
Former Design manager at EMPACTS.
School works (concept & abstract)
Nghê Pharmacy Metamorphosis Feelinks Algorithmic Beauty Type Projects The Audience
Jobs (works for clients)
Commercial design Branding
Contact
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Algorithmic Beauty
Project information
This book explores how algorithms, used through social media, have homogenized beauty standards through the promoting of unattainable beauty in the digital age. This project dissects the evolution of beauty along with algorithm, from natural beauty celebrated among different culture and genetics heritage, to the algorithm-driven, often unattainable idea and trends that shapes modern perceptions.
We all subconsciously adjust our appearance based on personal scale of beauty. The book take up the concept of measurement, using a Fibonacci sequence as the number’s scale. By using the idea of how the ratio of successive Fibonace numbers gets closer to Golden Ratio (1,618...) as numbers gets larger, yet, the ratio never reach the exact golden ratio. I want to put in a metaphor, symbolizing how we constantly chase but never reach perfection of beauty, just like the sequence.
2024
Category
Editorial Books design